ClearVoice

AUGUST 27, 2020

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Here are the trends that are driving creative and production now. as a writer.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. These stats illustrate that, while traditional media is valuable for broadcasting a brand’s message, consumers expect two-way conversations with brands.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Convince & Convert

AUGUST 27, 2015

Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Don’t get me wrong, I still believe there is a place for focus groups. Read More Than Just Social Media. Stay Alert. highlight to tweet).

Television marketing 160

Television marketing Broadcasting Cable SMS 160

KoMarketing Associates

JUNE 28, 2018

But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Good luck with that. The emphasis is my own.). Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Moz

JUNE 8, 2020

Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels? Buy Local associations Chambers of Commerce and other business associations Local government bodies and officials A formal focus group Friends and family Local reporters and bloggers Successful local business owners.

Planning 72

Planning Business Paid Search Agency Communities 72

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). For many, these are the important facts. For marketers, it’s all about the TV ads. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). For many, these are the important facts. For marketers, it’s all about the TV ads. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28