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Generative AI faces more regulatory and legal challenges

Martech

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday.

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Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. ” Monica Burns – Founder of Class Tech Tips , author of Deeper Learning with QR Codes and Augmented Reality. Class Tech Tips, LLC. DOWNLOAD NOW!

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Marketers need to ask themselves a new question: “How can I help?”. and Twitter.

Web 2.0 50
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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. Mary Meeker''s Most Important Insights for Marketers. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. hours on Twitter and 9 hours on Facebook.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. An example of using AI at in-person events is facial recognition software for check-in. This equipment is important at in-person and hybrid events to ensure all participants can hear clearly.

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The Right Kind of Behavioral Targeting

WebMarketCentral

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. But what if that theory is just plain wrong?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.