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The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. United States License.
The Effective Marketer
MAY 9, 2011
Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. You can follow any responses to this entry through the RSS 2.0 How you decide to work with it will determine whether you succeed or fail.
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The Effective Marketer
MARCH 9, 2010
Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Not copy intensive and good use of bullet points.
Online Marketing Institute
AUGUST 14, 2011
You can follow any responses to this entry through the RSS 2.0 View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can leave a response , or trackback from your own site. Will send you a ping.
WebMarketCentral
DECEMBER 9, 2009
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.
Online Marketing Institute
NOVEMBER 2, 2009
Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.
Online Marketing Institute
DECEMBER 23, 2010
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