Blogger Differentiation Marketing Budget Creation Trends 
Hinge Marketing
MAY 28, 2014
There are still differences between PR and marketing. Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand. Corporate bloggers have a marketing agenda, for example.
The Effective Marketer
MAY 10, 2010
I particularly like the tips a FastCompany article, “ Brands with character ”, gives: Give the brand human traits Create a life, backstory to your character/mascot Plan for the long run Don’t overcomplicate What mascots do you consider memorable and why? How do you create a successful brand mascot? Like Be the first to like this post.
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The Effective Marketer
JANUARY 11, 2010
This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!
Hinge Marketing
FEBRUARY 16, 2015
This profile focuses on Blake Christian, a Visible Expert for corporate tax planning. Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. “When you talk about content marketing to CPAs, you often get blank stares,” Christian observes.
Webbiquity
MAY 26, 2022
An outdated site (in terms of content, design, or worse—both) reflects poorly on your brand. Today, you can use a website builder like Blogger, WordPress, or Sitejet which provide everything you need to create a professional website in just a few hours with no coding skills. What other tips do you have for marketing a small business?
Salesforce Marketing Cloud
APRIL 16, 2024
Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets. How can you use digital marketing to differentiate your brand and carve out a unique space in a crowded marketplace? Here’s how you can get started.
The ROI Guy
JANUARY 17, 2011
It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. How Do You Get Started in Content Marketing? ► October (8) Tech Marketers May Need to Rethink Budgets for 201.
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