SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Lenny's Newsletter

SEPTEMBER 5, 2023

Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. It wasn’t even about selling to them, since we already knew them. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

SEPTEMBER 14, 2010

However, for marketers, a social media address is insufficient to manage that channel. Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once.

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152