Hinge Marketing

DECEMBER 8, 2015

2016 looks to be a volatile year in AEC marketing – not necessarily due to external forces, but rather internal old-school vs. new-school dynamics. For the past two years, I have identified the proliferation of content (video, blogs, webinars, speaking, writing, social sharing) as a top disruptor for AEC marketing.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Hinge Marketing

MARCH 31, 2015

Traditionally, this means incorporating specific keywords into the title tags, headers, meta description, and body copy of a page to better communicate to search engines (and users) what your website is about. Quick Sprout incorporated microdata to display their website architecture, including links to their Blog, About, and University pages.

Landing Pages 48

Landing Pages Display Lead Scoring Lead Ranking 48

Hinge Marketing

FEBRUARY 12, 2016

That action may be to sign up for a seminar, join a waitlist on an upcoming product, subscribe to a blog, or buy a service. An H1 tag for the headline is the perfect place to put your keyword. Landing Page Basics. Landing pages are created with one intention: to entice visitors to act.

Landing Pages 48

Landing Pages Best Practices B2B Top of Funnel 48

Convince & Convert

MAY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Growing Enough Voices Content Lessons Learned From 25 Popular Blog Posts Does Your Facebook Page Have a Pulse?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Hinge Marketing

MARCH 26, 2015

As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Many AEC firms utilize the work they’ve done in the past and use images from their projects, but often times they are presented poorly.

Allocation 48

Allocation Mobile Marketing Social Media Lead Scoring 48

Hinge Marketing

APRIL 10, 2015

SEE ALSO: Top Trends in AEC Marketing for 2015 3 - A Useable Site Usability isn’t just a buzzword, it’s an essential part of your website’s design. Create descriptive alt tags. The alt tag also helps search engines to index your images so people can search them. A/E/C Websites'

Features 48

Features Marketing Websites Ideal Customer Profiles Copywriting 48