ViewPoint

APRIL 28, 2015

The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. During that game the Fighting Irish players said Hail Mary prayers together before scoring each of the touchdowns, winning the game 13 to 3. However, winning with the Hail Mary is a long odds tactic.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” Customer delight is the ultimate goal for any business. The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Sharpspring

SEPTEMBER 8, 2019

When I began my career in sales, I never thought about using sales email templates. Even then, I knew that sales email marketing is a tricky business. And, as I quickly learned, most marketing emails from sales teams get ignored. Nevertheless, email marketing is still an invaluable sales strategy.

Sales Management 41

Sales Management Template Top of Funnel Conversion 41

Unbounce

JUNE 18, 2019

With all of this on your plate, it can feel almost impossible to run the campaigns you dream about—the insanely personalized, creative, segmented campaigns that drive leads and sales (not to mention your reputation and career). Then there’s Taylor Loren, Head of Content Marketing at Later.

Branding 111

Branding Brand Identity Landing Pages Paid Search Agency 111

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

From the subject line tweak on your email campaign to the right CTA beside your latest blog post–the details are what make the difference. Don’t count on the Hail Mary. In fact, this event was probably just getting him into the end zone, with a steady drip of relevant emails and sales touches to add the final nudges. .

Demand Generation 48

Demand Generation Demand Generation Lead Ranking 48

Webbiquity

MAY 3, 2011

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. Jennifer Aaker. She’s smart, personable, sometimes controversial and never dull.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

AUGUST 5, 2014

My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost. Read every blog article, watched every webinar. Our Blog Partners program took off and was a wild success.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28