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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

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The Impact of GPT-3 and Artificial Intelligence on the SEO Industry

seo.co

Our developers use OpenAI’s GPT-3 framework to provide you with the tools you need using GPT-3 in your SEO efforts. . GPT-3, and Artificial Intelligence have been the topic of much discussion lately, particularly among SEOs. Many people are wondering how they will affect SEO professionals in the future.

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Hire a HR Writer: 8 Experts for Any Content Marketing Budget

nDash

Training and development . Type of content: Blogs. Type of content: Blog posts. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Professional training . Type of content: Blogs. Liz Sheffield – Copywriter for HR Marketers . “I Performance management.

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Hire a Business Writer: 8 Experts for Any Content Marketing Budget

nDash

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Small business marketing .