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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

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Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies

SalesGrape

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA).

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What is CDAP and How Does it Apply to Canadian Marketing Agencies?

ActiveDEMAND

Getting Started with CDAP for Canadian Digital Agencies. This Government of Canada program helps SMEs adopt digital technologies to increase their competitiveness. The program offers two main opportunities for Canadian Marketing Agencies: Leverage the program to drive digital adoption for your own agency.

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Marketing Automation for Financial Services Marketers

Act-On

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

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CRM for Government Agencies

GreenRope

CRM for Government Agencies. Why All Local, State, and Federal Agencies Need A Complete CRM. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. But not just any CRM will do. Enter Complete CRM.

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GDPR and Digital Marketing: What Do You Need To Know?

Strategic-IC

What impact will it have on marketers? Why Do Marketers Need To Be Aware? For marketers, data is key to running successful campaigns; it helps us recognise site visitors, target the right people with the right content and much more. How will it impact the way we all - marketers and consumers alike - consider data?

Planning 101
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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.