The Social Media ROI Debate
Webbiquity
AUGUST 23, 2010
Measuring certain types of activity or behavior is easy; translating those measures into ROI, not so much. According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g., Post on Google Buzz. Quantifying Social Results by eMarketer.
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