marketing-services 
Zoominfo
FEBRUARY 1, 2018
As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ).
Zoominfo
JULY 24, 2019
As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ).
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Marketing Insider Group
AUGUST 11, 2020
Lead generation and nurturing often take center stage for digital marketers. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs. So, start by taking a close look at the CTR metrics.
Unbounce
AUGUST 6, 2021
But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.
Metadata
JULY 21, 2022
Organic social media is often positioned as the be-all and end-all of social media marketing. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience. Rising costs: Facebook ads may be cost-prohibitive if your marketing budget is limited.
Marketing Insider Group
FEBRUARY 5, 2024
Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.
GreenRope
OCTOBER 20, 2014
An Interview with Spectrum Search Marketing Founder, Bryan Larkin. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. By Tatiana Ceresa.
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