How one tech company is doing marketing without cookies
Martech
JANUARY 30, 2024
Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness.
Let's personalize your content