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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. But, with all the solutions out there, how can you ensure you choose one that fits your needs? How big is your team?

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6 Newsletter Marketing Tips – The best way to engage customers

LeadSquared

In this post we will discuss 6 newsletter marketing tips. Alternatively, if you want more information on newsletter marketing tips, check out the webinar on ‘Newsletter Marketing Best Practices’ here. Given below are graphs published by the Internet Marketing Division of Medical Management Associates.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Lead generation.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. Voice-activated ads go beyond in-home smart devices. Voice-activated ads go beyond in-home smart devices.