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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. But, with all the solutions out there, how can you ensure you choose one that fits your needs? How big is your team?

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Shortfalls of Using ABM Platforms for Programmatic Advertising

DealSignal

These numbers should be concerning to any marketer—especially if you’ve been hands-off with your programmatic ad strategy and execution. However, the process can seem intimidating for many marketers—especially for small to midsize teams who don’t have the resources or bandwidth to learn how to make the most of programmatic advertising.

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6 Newsletter Marketing Tips – The best way to engage customers

LeadSquared

In this post we will discuss 6 newsletter marketing tips. Alternatively, if you want more information on newsletter marketing tips, check out the webinar on ‘Newsletter Marketing Best Practices’ here. But if you have a marketing budget available, you should really consider newsletter marketing.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Audience management strategy is already a maturing space, with many marketers having connected the dots between audience selection, targeting, campaign optimization and measurement. Voice-activated ads go beyond in-home smart devices. Adoption of voice-based, in-home smart devices has been on the rise.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Your content plan will both align with your content levels and scale as you increase your content marketing budget. A content plan is not a content strategy.