Shortfalls of Using ABM Platforms for Programmatic Advertising
DealSignal
FEBRUARY 15, 2022
These numbers should be concerning to any marketer—especially if you’ve been hands-off with your programmatic ad strategy and execution. Here, we explain what ad fraud looks like, why it happens, and the steps your team can take to avoid it. Click spamming: Scammers may use bots or click farms to generate fake ad clicks.
Let's personalize your content