B2B Buyer Personas Buying Cycle Wikipedia 
Tony Zambito
MAY 12, 2011
Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.
Tony Zambito
APRIL 17, 2011
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. Buyer Journeys : we’ve seen a major shift here in what I have referred to as self-directed buyer journeys.
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Tony Zambito
SEPTEMBER 8, 2010
Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today. For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate.
Tony Zambito
OCTOBER 27, 2010
Image via Wikipedia. Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer. Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.
Tony Zambito
OCTOBER 25, 2010
Image via Wikipedia. Paul Greenberg , a prolific speaker and leading thinker on Social CRM and author of CRM at the Speed of Light has written and spoken often on the notion that customers and buyers are not expecting just a product but are expecting experiences.
Tony Zambito
DECEMBER 12, 2010
Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. Buyers are asking for better experiences and better solutions. The end result being a unique buying experience for their buyers.
Tony Zambito
SEPTEMBER 22, 2010
Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.
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