B2B Thought Leadership Digg Tagging Vendors 
Adobe Experience Cloud Blog
AUGUST 27, 2008
B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.
Webbiquity
JUNE 21, 2010
Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Here are five key benefits of blogging for businesses.
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Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
Webbiquity
APRIL 19, 2010
TigerDirect, Wal Mart) to consumers and b2b buyers. messages, repackaged marketing brochures masquerading as thought leadership content and the like. Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other. HP, P&G) to the channel (e.g. Buy my stuff now!&#
Webbiquity
MARCH 29, 2010
Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. Particularly in the b2b world, indirect promotion works best. And if so, what are they saying?
WebMarketCentral
NOVEMBER 13, 2007
Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days.
Webbiquity
FEBRUARY 7, 2010
B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. For localized campaigns, you may want to limit display hours, but set your ranges broadly—few people work 8-5 anymore, and both B2B and B2C prospects may well be searching in the early morning or late evening hours. Tweet This!
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