Atomic Reach

JANUARY 3, 2019

and a Design Leadership Forum Member for Invision. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago. He is currently a UI/UX Director for Nimble Collective Inc.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. This was a recurring theme throughout the conference. The B2B versus B2C dichotomy is becoming irrelevant.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Looking back one year later, my top-ten list aged well and all are still highly relevant and critical for B2B marketing.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Content Standard

SEPTEMBER 6, 2017

In the conference’s early years, the name was hyperbolic, but today it’s very nearly literal. In truth, I was excited for GE CMO Linda Boff’s keynote before I’d even begun my research. The Content Standard editors have been agonizing over the jam-packed agenda. What to attend?

Content Marketing 82

Content Marketing Top of Funnel Brand Identity Branding 82

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Whether you have a full-pass to the conference or not, there are plenty of things to do and see. Tracy Eiler, CMO of InsideView, will be moderating this panel of successful women leaders from Zoura, Infer, InsideView, Salesforce, Everstring, Gainsight, and Terminus who are kicking @$$ and taking names. Breaks and Parties. Sightseeing.

InsideView 48

InsideView Account Based Marketing B2B Thought Leadership Thought Leadership 48

Exo B2B

MARCH 16, 2017

I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Marketing is now overflowing with them.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

6sense

JULY 7, 2016

The premier predictive intelligence summit, B2B ESP is one week away! As a continuation of our latest blog series , we took the pulse of the current state of personalization, the buyer lifecycle and audience targeting from conference speakers. How do you think the world of B2B marketing is changing today?

Advertising Agencies 48

Advertising Agencies Allocation B2B Thought Leadership B2B 48

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

MAY 31, 2012

The temperature reached 109 degrees in Scottsdale, AZ but “growth through innovation” was the hot topic of the 3-day conference. Marketing is not known for innovation: SAP’s CMO Jonathan Becher (@ jbecher ) addressed the audience and started by saying that marketing is not really known for innovation because we are focused on tactics.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Embrace thoughtful and deliberate marketing.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. ” Tim Hughes – Co-Founder of Digital Leadership Associates. Digital Leadership Associates. B2B Marketing. Growth Hacking CMO. TOP 50 INFLUENCERS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Nadya Khoja. Olivia Ross. Olivia Ross is the Director of CRO and member of the executive team here at Directive. Maria Pergolino.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Heinz Marketing

JUNE 8, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s episode is entitled “ Reinventing Events and Social Hackathons: Innovative Ideas with Corey McCarthy “ Corey is the CMO at Socia. Paul: Storytellers.

Top of Funnel 98

Top of Funnel Thought Leadership B2B Thought Leadership Work Management 98

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Walker Sands

NOVEMBER 29, 2018

Content marketers are under pressure to tell new stories that establish their company as an industry thought leader and that stand out from the crowd. And yet, I don’t see very many B2B marketers tapping into publicly available data or creating their own — which is ironic, given how data-obsessed B2B-ers are! Original Data.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 40

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Copywriting. Demand Gen / Lead Gen.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48