B2B Sales, In-market Prospects, Intent Data and Resources

Intent Data is a superpower. Here’s why.

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. Oh, very interesting.

Intent Data

Intent Data Intent Zoominfo Top of Funnel

Intent Data is a Superpower. Here’s Why

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites.

Intent Data

Intent Data Intent Zoominfo Buyer Intent

Intent Data Redefines Demand Generation for Cybersecurity

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Thought Leadership in Cybersecurity.

Intent Data

Intent Data Demand Generation Agencies Demand Generation Intent

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles

3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

SEPTEMBER 27, 2019

The average turnover rate for B2B sales teams is up to 34%, more than double the national average across industries. Add to that the fact that 57% of sales reps expect to miss their quotas each year and you have a recipe for serious business underperformance. This challenge isn’t unique to the sales department.

Intent Data

Intent Data Intent Purchase Intent Intent Signal

Solving 3 Brand Awareness Challenges with Intent Data

Aberdeen

JULY 3, 2019

Wouldn’t it be nice if life were that easy for B2B companies? Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results.

Intent Data

Intent Data Intent Brand Identity Branding

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles

Ideal Customer Profiles Demand Generation Account Based Marketing ABM

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. But guess what?

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. But guess what?

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Our Take on 3 B2B Marketing Predictions for the New Year

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well.

Ideal Customer Profiles

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? Engage with your prospects.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Informatica prioritized those signals for sales outreach.

Acquisitions

Acquisitions Account Based Marketing Bombora Intent Data

Why Marketers Shouldn't Ignore "Out-of-Market" Prospects

B2B Marketing Directions

SEPTEMBER 26, 2021

Some of you may be wondering what this brief foray into grape horticulture and vineyard management has to do with B2B marketing. Quite a bit actually, particularly for B2B marketing leaders who need to develop marketing strategies and programs that will produce sustained short-term and long-term revenue growth.

Marketing Prospects

Marketing Prospects Work Management Marketing Management Paid Search Agency

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

What’s the Difference Between First-Party and Third-Party Intent Data?

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey.

Intent Data

Intent Data Intent Account Based Marketing ABM

B2B Marketing Zone

Intent Data is a superpower. Here’s why.

Intent Data is a Superpower. Here’s Why

Webinars

Trending Sources

Intent Data Redefines Demand Generation for Cybersecurity

Webinars

The Promise and Perils of Focusing on "In-Market" Prospects

3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Solving 3 Brand Awareness Challenges with Intent Data

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Our Take on 3 B2B Marketing Predictions for the New Year

2023’s 19 Best Sales Prospecting Tools

Data-Driven Success: Informatica Ups Customer Acquisition

Why Marketers Shouldn't Ignore "Out-of-Market" Prospects

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

What’s the Difference Between First-Party and Third-Party Intent Data?

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