In-market Prospects, Intent Data and Resources

Intent Data is a superpower. Here’s why.

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

Intent Data

Intent Data Intent Zoominfo Top of Funnel

Intent Data is a Superpower. Here’s Why

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites.

Intent Data

Intent Data Intent Zoominfo Buyer Intent

The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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Intent Data Redefines Demand Generation for Cybersecurity

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Social Triggers.

Intent Data

Intent Data Demand Generation Agencies Demand Generation Intent

3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

SEPTEMBER 27, 2019

In the following three cases, equipping sales reps with intent data can help improve your retention rates. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

Intent Data

Intent Data Intent Purchase Intent Intent Signal

Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

6sense

AUGUST 29, 2021

But with marketing qualified leads (MQLs), you only have an opportunity to provide value to your buyers after they’ve made themselves known to you. Luckily, today’s sales teams can instead use intent data and Conversational Marketing to reach the right prospects at the right time and provide value throughout the entire buying process.

Intent Data

Intent Data Sales Management Ideal Customer Profiles Intent

Solving 3 Brand Awareness Challenges with Intent Data

Aberdeen

JULY 3, 2019

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. Content marketing is one of the main ways to boost brand awareness. This is where intent data can help. Doing all of these things successfully requires a strong foundation of data.

Intent Data

Intent Data Intent Brand Identity Branding

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria.

Ideal Customer Profiles

Ideal Customer Profiles Demand Generation Account Based Marketing ABM

Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Thankfully, we’ve cooked up an in-depth resource that’ll demystify the Dark Funnel for you, forever. You should check out that interactive ebook asap.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar. Let me know.

Acquisitions

Acquisitions Account Based Marketing Bombora Intent Data

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Our Take on 3 B2B Marketing Predictions for the New Year

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

That includes how prospects are identified. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. You can automate parts of the search process to save time and resources. Prospect and data quality will improve. Identify high-quality prospects.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

Why Marketers Shouldn't Ignore "Out-of-Market" Prospects

B2B Marketing Directions

SEPTEMBER 26, 2021

Some marketing practitioners, agencies and consultants argue that marketers should use intent data and predictive analytics to determine when an organization is likely to be in-market, and then focus marketing efforts on those prospects.

Marketing Prospects

Marketing Prospects Work Management Marketing Management Paid Search Agency

What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

6sense

DECEMBER 8, 2021

By limiting the scope of your addressable market from likely buyers to highly interested buyers, your revenue team can reliably dedicate the right kind of money, effort and resources to the accounts that are always most likely to convert. . It’ll take more than firmographic data to successfully spot the accounts in your IICP.

Ideal Customer Profiles

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal

What’s the Difference Between First-Party and Third-Party Intent Data?

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey.

Intent Data

Intent Data Intent Account Based Marketing ABM

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

Having data that clearly spells out which accounts have the greatest potential to buy makes everyone feel good about the energy and resources invested to engage those accounts. Customer’s needs and journeys are apt to change any any point in time, so you want to be engaged with that customer when they are in-market.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

B2B Marketing Zone

Intent Data is a superpower. Here’s why.

Intent Data is a Superpower. Here’s Why

Webinars

Trending Sources

The Promise and Perils of Focusing on "In-Market" Prospects

Webinars

Intent Data Redefines Demand Generation for Cybersecurity

3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

Solving 3 Brand Awareness Challenges with Intent Data

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Light Up Your Revenue by Decoding the Dark Funnel

Data-Driven Success: Informatica Ups Customer Acquisition

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Our Take on 3 B2B Marketing Predictions for the New Year

2023’s 19 Best Sales Prospecting Tools

Why Marketers Shouldn't Ignore "Out-of-Market" Prospects

What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

What’s the Difference Between First-Party and Third-Party Intent Data?

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

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