Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

JANUARY 30, 2015

As a marketer, your concern is delivery. Measuring the impact of each touch in our omni-channel world is driving us nuts. The attribution problem has heated up recently, fueled by the rise of digital marketing. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MAY 28, 2015

Taking advantage of the power of customer data requires deliberate consideration of goals and measurement systems to manage the desired outcomes of effective data management. Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

JULY 2, 2015

Measuring campaign performance. Tracking marketing tests and experiments. Ongoing marketing communications to build and sustain customer relationships. Identifying prospects, scoring them for assessing quality, and nurturing a relationship with them until they are ready to buy. Calculating the value of a customer.

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

Biznology

AUGUST 6, 2015

The sales function has traditionally held the primary B2B revenue responsibility, leaving marketers with a history of frustration at their exclusion from a seat at the senior executive table. Salespeople are no longer the only rainmakers,” says Thad Kahlow , CEO of the digital agency BusinessOnLine.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80