eTrigue

DECEMBER 2, 2021

The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

Webbiquity

JUNE 17, 2014

Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

B2B Digital Marketer

OCTOBER 13, 2020

Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles. The company’s newest product, ProteusEngage helps sales leaders take guessing out of the previous “dark-out” periods that so often slow or kill the sale between qualified to close in the process.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) ”) and five guidelines (among them, “Review Your Data to Develop Great Content”). Content marketing: What is more important than strategy? by GO Marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

The ROI Guy

SEPTEMBER 3, 2010

Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. Sales enablement seeks to address these challenges, providing the practices, resources, training and tools needed to help fight Frugalnomics.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. Sales and Marketing Alignment Still # 1 Issue: Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.”

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100