MLT Creative

JUNE 16, 2010

Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. committee buying/decision-making in b2b vs. a solo decision in b2c), but when you strip it down, the similarities are crystal clear.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Webbiquity

JUNE 17, 2014

B2C marketing is often perceived as emotion-based, while B2B buyers decide based on facts and logic. Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. B2B Marketers Need To Step Up Emotional Connections by MediaPost.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it!

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. This is a diverse group of incredibly sharp minds, and whether you’re a B2B or B2C marketer, a PR practitioner, social media beginner or expert, you’ll want to follow them, too. Cick here to follow this list.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

MLT Creative

MARCH 7, 2011

I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. There are many instances in which QR codes can work well in B2C, and smartphone purchases and usage are on the rise as well. I don’t doubt it.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

Marketing Insider Group

MAY 31, 2012

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. jbecher on small difference between B2C and B2B #sds12. Key question! BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100