Customer Experience Matrix

AUGUST 3, 2010

Other enterprise-level marketing automation systems can create different branches within their campaigns, so different segments follow entirely separate paths. I’ve always considered branching campaign flows to be one of the key requirements for an enterprise-level marketing automation system. It just starts earlier in the process.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 26, 2009

They look good in demonstrations and can lay out simple processes quite nicely. I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. My own opinion is quite firm: flow charts don't work. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Tomorrow People

MARCH 5, 2012

Lead Nurturing Automates the 3 Points. With automation tools, you can continue the engagement in a hands-free environment, while still participating in the conversation. In essence, automatic tools take over the 3 point process needed to move a lead along. When done well, the process does not even feel automated for the visitor.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. So, having tipped our hat to process, let’s talk about technology instead. Or do you just not add them at all?

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Tags: usability assessment marketing automation marketo lead management demand generation.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 4, 2009

On the other hand, pricing starts at $199 per month for a 2 user system with pretty much all of their marketing features, and you’d be hard-pressed to spend more than $500 per month unless you want lots of users for non-marketing functions such as sales automation or order entry. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Hubspot

OCTOBER 10, 2012

A workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. Workflows go way beyond simple marketing automation , though. Your goal here is to waste less time, define the rules you want, and be able to automate it. What Are Workflows, Exactly?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Hubspot

FEBRUARY 22, 2011

Get off on the right foot and don't let leads slip through the cracks with an automated lead nurturing campaign. Maintain or Increase Engagement - Automated lead nurturing is a great way to maintain engagement when a lead has already made the move to interact with you. What features or products are they interested in?

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. But the case may be different for marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Customer Experience Matrix

FEBRUARY 13, 2009

If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. So, the bottom line is that you really do need to look at product details early in the selection process.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

SnapApp

JUNE 5, 2018

If you’re struggling to iron out your personas, here is a handy little template from the folks over at Digital Marketer that will help simplify the process: 67% of lost sales are as a result of sales reps not properly qualifying their potential customers before taking them through the full sales process. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

DECEMBER 30, 2015

It's important to have this be an automated email string because people want to know more about you and build trust before making a decision to purchase. Maybe earlier in the process they weren’t in the condition to buy, but things have changed and now they’re ready but you haven't followed up with them in a while. That’s right-- 23%!

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40