NuSpark Consulting

NOVEMBER 10, 2013

This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Otherwise why do you have marketing automation? Content/Marketing Automation Set-up.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Optinmonster

NOVEMBER 13, 2020

So, how do you make sure you’re only adding high quality leads to your B2B email list? OptinMonster is the best tool for verifying B2B leads before adding them to your email list. It allows you to create eye-catching lead capture forms that prevent fake signups and misspelled emails. Use B2B Lead Magnets.

Ad Building 101

Ad Building B2B Lock-In Paid Search Agency 101

PureB2B

MARCH 11, 2022

MQLs are typically leads who have done several—or even specific—actions, but who aren’t quite ready to buy yet. Maybe they signed up for a newsletter, watched a video demo, or traded their contact information to download a white paper, to name just a few. Table of Contents What Makes an MQL Different from Other Leads?

Marketing Qualified Leads 67

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 67

PureB2B

MARCH 11, 2022

MQLs are typically leads who have done several—or even specific—actions, but who aren’t quite ready to buy yet. Maybe they signed up for a newsletter, watched a video demo, or traded their contact information to download a white paper, to name just a few. Table of Contents What Makes an MQL Different from Other Leads?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Sharpspring

JANUARY 10, 2019

You need videos, infographics, ebooks, special resources, and more. Some examples of interactive content include: Games Quizzes Personality tests Opinion polls Assessments Cost or ROI calculators Interactive webinars Interactive ebooks. Why Use Interactive Content for Lead Capture? You can’t just write blog posts.

Webinar Metrics 51

Webinar Metrics Lead Ranking Lead Scoring Marketing Automation Services 51

Vidyard

JUNE 25, 2015

We all know B2B is the land of solemn white papers and earnest case studies, right? While your buyers may or may not want to share yet another white paper, many will send a quick video via email or on their social platforms. Mention upcoming events or a new ebook during the video. Viewers like sharing it.

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52

Albacross

APRIL 24, 2019

Here’s the second most commonly encountered lead generation challenge: Having enough people to generate leads. If you’re facing this problem, the solution is simple: Stop generating leads manually, and start automating the process instead. With these tools, you can generate more qualified leads and increase your sales.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

FEBRUARY 3, 2015

This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t. 1) Lead Capture.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Optinmonster

FEBRUARY 10, 2020

Here are a few ways Starbucks attracts customers through inbound marketing: News and Stories: Rather than writing blogs, infographics, or ebooks , they write educational news stories to spread on social media. Blogs, infographics, ebooks, white papers, videos? Create Targeted Landing Pages or Lead Capture Popups.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. Content at the MoFu stage should be more specific and tailored to the interests and needs of your leads. Examples include ebooks, webinars , email newsletters and product demonstrations. Updated September 2023.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105