Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 99

Privacy Protection Privacy Webinar Metrics Deliverability 99

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Workflow automation and collaboration. Deliverability management.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Email marketing program details If you’re new to email marketing or organizing work in a new role—start here.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. It will mean better segmentation, hyper-personalization, and smarter automation for email marketers.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Unique emails or automations take time to develop.

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Automate your QA process with Litmus Test. That’s where the subject line comes in. Try Litmus Spam Testing today.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Scoop.it

NOVEMBER 3, 2022

Pause the automation workflows if needed. Avoid resending the emails to non-openers automatically. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Monitor email deliverability rate regularly.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Martech

MARCH 30, 2022

Testing automated programs. The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104