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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Marketing automation is not only your key to streamlining the consumer experience, it’s also an extremely worthwhile investment for your organization. Have a clear marketing strategy.

Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Additionally, consistent formatting ensures any sort of automation you have set up follows the same structure. Remove Duplicate Information. Deal with Missing Fields.

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#AskTeleverde – Retro in Redondo Beach

Televerde

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice.

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Marketo

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. But here’s the million-dollar question: what’s something that plays a critical role on a marketing team, but isn’t a role a person could fill?

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

6 Quick Tips to Improve Lead Database Quality

Marketo

It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. De-duplicate records. com.ot” is a valid email domain, you need automation.

The Minimum Value Data Point as Key Criteria in Your Data Management

LeanData

Recently I had a customer speak as to how she desired to have her marketing automation solution not be a “data swamp.” Above all, she wanted her marketing automation solution to contain only clean data, with all records containing fully completed, standardized and normalized fields. .

Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. There are two ways to de-anonymize the website visit.

Did Somebody Ask About Data Quality?

DealSignal

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Such accuracy should not be acceptable to your sales and marketing teams. Poor data quality also impacts your marketing department’s targeting.

Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Rearticulate which data actually informs your marketing strategy. Marketing executives: Set realistic expectations and timelines; advocate for staff resources. Marketing Strategy Marketo

10 Lead Management Tips to Help Your Sales Forecasts Land Right on the Money

Televerde

We’ve come to rescue you from the unforgiving floodwaters of uncertainty with steps to make sure your sales and marketing departments are working seamlessly to drive quality leads that enable accurate sales forecasts. According to Marketo’s Definitive Guide to Marketing Automation , “You would improve your sales results if marketing played a bigger role in the revenue process, particularly as it applies to nurturing relationships with target early-stage prospects.”.

3 Ways to Keep Your MarTech Stack Tidy

Marketo

If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? My realization reminded me of recent conversations with many of our customers whose marketing technology (MarTech) stack is starting to look like my kitchen drawer—full of unitaskers, acquired through a variety of circumstances, without any real thought about how they fit into a well-functioning kitchen. De-duplication. Marketing automation.

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? SMarketing is the adorable and talented lovechild of sales and marketing, and you need it for lead management success. Adjust form fields to better qualify and distribute leads. Sales wants more, better leads.