5 Pro Tips for Successful Marketing Automation Implementation

Televerde

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Marketing automation is not only your key to streamlining the consumer experience, it’s also an extremely worthwhile investment for your organization. Have a clear marketing strategy.

#AskTeleverde – Retro in Redondo Beach

Televerde

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Involve both sales and marketing in the conversation. De-duplicate your leads. They can also build out automated email sequences and link to assets.

SMB 61

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Why We Recommend “Unique” Lead Management

Capstone Insights

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Marketing automation platforms also write back to the CRM when there are data changes (e.g.

6 Quick Tips to Improve Lead Database Quality

Marketo

It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. De-duplicate records. com.ot” is a valid email domain, you need automation.

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”     They went onto say that they had purchased the automation technology several years ago, but they only used it to send out survey links to customers. Markets by the Numbers.

10 Lead Management Tips to Help Your Sales Forecasts Land Right on the Money

Televerde

We’ve come to rescue you from the unforgiving floodwaters of uncertainty with steps to make sure your sales and marketing departments are working seamlessly to drive quality leads that enable accurate sales forecasts. According to Marketo’s Definitive Guide to Marketing Automation , “You would improve your sales results if marketing played a bigger role in the revenue process, particularly as it applies to nurturing relationships with target early-stage prospects.”.

Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Such accuracy should not be acceptable to your sales and marketing teams. Poor data quality also impacts your marketing department’s targeting. Many marketers simply rely on email bounces and unsubscribes to verify their emails.

Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. There are two ways to de-anonymize the website visit.

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. a leading predictive sales and marketing platform that helps companies win more customers, today announced new predictive demand generation capabilities that help businesses grow up-market by targeting high-quality profiles of net-new prospects. Account-Based Marketing News & Announcements Press Releases Profile Management

Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Rearticulate which data actually informs your marketing strategy. Marketing executives: Set realistic expectations and timelines; advocate for staff resources. Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Marketing Strategy Market

Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Marketo

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in. Of course, you need to delete with caution, even when there is a duplicate.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

3 Ways to Keep Your MarTech Stack Tidy

Marketo

If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? My realization reminded me of recent conversations with many of our customers whose marketing technology (MarTech) stack is starting to look like my kitchen drawer—full of unitaskers, acquired through a variety of circumstances, without any real thought about how they fit into a well-functioning kitchen. De-duplication. Marketing automation.

Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Account Based Marketing – Account based marketing (ABM) is a strategic approach to business marketing in which an organization communicates with individual prospects or customer accounts as markets of one. This is useful in Account based sales & marketing.

Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Account Based Marketing – Account based marketing (ABM) is a strategic approach to business marketing in which an organization communicates with individual prospects or customer accounts as markets of one. This is useful in Account based sales & marketing.

It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Account-based marketing tools. Data cleaning and de-duplication. Direct mail automation. Apps for marketing teams. Zapier -- integrations automation. Mailchimp -- email and marketing automation. Automate.io -- integrations automation. PieSync -- integrations automation.

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? SMarketing is the adorable and talented lovechild of sales and marketing, and you need it for lead management success. Instead of having salespeople sift through leads to find what they deem to be the best ones, have an automated system do it for them.