Why We Recommend “Unique” Lead Management

Capstone Insights

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Lead Management Marketing Automation

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Modern B2B Marketing

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. Marketers need data to perform at their peak and deliver effective programs that drive ROI. Marketing Automation b2b Consumer

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

6 Quick Tips to Improve Lead Database Quality

Modern B2B Marketing

It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. De-duplicate records.

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”     They went onto say that they had purchased the automation technology several years ago, but they only used it to send out survey links to customers. Markets by the Numbers.

Work 100

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers.

Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Modern B2B Marketing

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.

Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Such accuracy should not be acceptable to your sales and marketing teams.

3 Ways to Keep Your MarTech Stack Tidy

Modern B2B Marketing

If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories.

Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? Sales wants more, better leads.