What's it take to generate leads that fuel your forecast?
ViewPoint
FEBRUARY 23, 2018
Is it the name on a list you bought from a content aggregator for $23? While all of these scenarios have potential, none could be called a lead. Just try to pass them on to your field sales team and you’ll see. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.
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