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Can you do top-of-funnel marketing automation without CRM?

Biznology

. – No conversion signal to Google Analytics or AdWords. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record. Unfortunately, most email campaign platforms (MailChimp, Constant Contact) are really not designed for this purpose.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

As part of the free component, you can also send a limited number of automated emails, use some of MailChimp's their email templates, set up auto-responders, and analyze your campaigns. Additionally, Zapier lets you import a subscriber list from Facebook and Eventbrite, as well as Google Sheets. Price: Available by contact.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

To me, those contacts are prospects and not leads. For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. I am talking about auto responders or as some like to call it “email marketing on autopilot.”.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

As your email marketing efforts grow, so do your lists of contacts. Pulling a list of contacts who opened a certain email or clicked a specific link can help small businesses refine their message and improve engagement with their contacts. Email automation can help you send one-to-one emails to a large list of contacts. .

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Drive more Online Reviews with Marketing Automation

ActiveDEMAND

Everyone these days is trained to do it: you Google the company or product + “reviews” and see if there’s anything that looks great, or if anything stinks. Auto Responder on the Review Request form. The user contact change puts them into the “Get more reviews” workflow. A customer purchases Widgets from our company.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Cap it off with a short bio, headshot and contact information. A flow of 3 or 4 automated responses or auto responders will immediately engage your new subscribers. Always include a call-to-action and an easy way to contact you with questions or concerns. On Google+ or LinkedIn? Edit judiciously.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. The step I’m referring to is ranking these new contacts and segmenting them according to pre-defined scores.