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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. The great thing about marketing is that you can test out new approaches before you launch a campaign. What works for one SaaS company may not work for the next. Image: DMA.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

Learning how to use its tools and feel like an expert only took about 20 minutes because of the nice user interface. As part of the free component, you can also send a limited number of automated emails, use some of MailChimp's their email templates, set up auto-responders, and analyze your campaigns.

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How Marketers can be as good as Google

Adobe Experience Cloud Blog

The other day when speaking to a well respected SEO he commented on how Google lacked sophistication, noting that their algorithms could be enhanced and results for searchers improved. Even though this can be annoying, I commented that this was not very important to Google. Marketing can be like this as well.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

However, it does require you to think about emails somewhat differently. How about free? For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

25 Top WordPress Plugins You Should Know About by Ask WordPress Girl. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. Post on Google Buzz. Share this on Bebo. Tweet This!

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. The things they care about and want to solve are your gold. A flow of 3 or 4 automated responses or auto responders will immediately engage your new subscribers. On Google+ or LinkedIn? Prepare your autoresponders.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP).