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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. Both studies provide valuable insights regarding the attitudes and practices of ABM marketers, and the findings point to the ongoing growth and development of account-based marketing.)

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. It seems most companies have a “setup and forget” attitude when it comes to their email marketing.

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Top Moving Trends by State

Porch Group Media

It was the largest numeric decline of any state in the country, according to Census Bureau estimates. The 2021 New Mover Trends Report from Porch and V12 explores the profile of today’s new movers and provides valuable insights into movers’ life events, spending behaviors, attitudes about moving, and much more.

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How Millennial Buyers are Changing B2B Marketing

B2B Marketing Directions

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. Sacunas recently published the results of a study that provides important insights regarding the attitudes and preferences of millennial B2B buyers.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Marketing firm Barkley USA in partnership with Boston Consulting Group released a study recently on Millennials that looked at attitudes and behaviors of this group and identified six very different segments. Recent studies include political personas, Fast Track Couples, and environmental attitudes. Experian Hitwise.

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Moz

Additionally, Census Bureau data from as recently as 2018 showed that women of all races still earn 82 cents for every dollar earned by men. where attitudes can be polarized and discussions difficult to initiate or sustain. population in 2019, according to Census Bureau estimates, with Hispanic/Latino individuals checking in at 18.5%.

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