The ROI Guy

JULY 9, 2013

Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. growth were lowered to 1.2% by mid-year). growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. By focusing on building trust and becoming a trusted advisor, you can create a sales experience that gets prospects genuinely interested and eager to do business with you.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

SalesIntel

FEBRUARY 1, 2022

In this article, you will learn more about what the total addressable market is and the best ways to calculate it. Even if a firm just has one competitor, convincing an entire market to acquire their product or service would be incredibly tough. What is the Total Addressable Market? SOM (Serviceable Obtainable Market).

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In this article, you will learn more about what the total addressable market is and the best ways to calculate it. Even if a firm just has one competitor, convincing an entire market to acquire their product or service would be incredibly tough. What is the Total Addressable Market? SOM (Serviceable Obtainable Market).

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Vertical competition presents a greater strategic threat than horizontal competition.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Single Grain

JANUARY 3, 2020

First, here's a quick definition : “The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis and presentation of business information.” After all, data is only as good as the tools and personnel you have in place to analyze and leverage it.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105