Remove Article Remove Buyer Personas Remove Curation Remove Storytelling Remove Resources
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

I hope you find this to be a valuable resource for your B2B Marketing efforts. Write articles, share knowledge and make connections. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.

Twitter 100
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The Organic Inbound Marketing Playbook for B2B

OutboundView

Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team. Create Epic Content in Two Forms.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. What are the demographics of my buyer personas? It’s pretty obvious why you need this step.

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Leveraging Content Marketing in the Finance Sector: A Strategic Guide

ClearVoice

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Trust has become the backbone of curating successful long-term customer loyalty. Those groups can serve as a template to build buyer personas that help you pinpoint exactly who you’re targeting.

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47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

For a practically inexhaustible list of resource options that includes roughly 3500 different companies, checkout the 2016 Marketing Technology Landscape Supergraphic. To make the resource browsing experience a bit more practical, we’ve whittled the content marketing technology stack down to a select, but powerful, bunch.

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Which Format Is Right for Your Next Blog Post?

Hubspot

The Curated Post. The Curated Post. Format: Highlights and curates (usually external) content around a certain theme. Another post that has historically (yet undeservingly) gotten a bad rap is the curated post. Think about it as something of a persuasive article. It will all depend on the angle I decide to take.

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

You can even use an AI tool like ChatGPT to help create buyer personas and make content edits based on them. As AI marketing tools analyze what’s working and what’s not more efficiently, you can ensure your resources are spent in the right place, leading to better ROI. Image Source: ChatGPT 2. Read more here.