Navigate the Channel

FEBRUARY 22, 2018

Antispam legislation throughout Canada and the EU now put the communications ball squarely in the customer’s court. Prospects will feel that and convert out of respect and loyalty. Build trust over time. Under these new laws, companies are now responsible for things like double opt-in requirements and opt out education.

Opt-out 50

Opt-out Opt-in Top of Funnel Outreach 50

The ROI Guy

DECEMBER 15, 2005

As a result, the business case for antispam tools continues to increase: The typical organization gets payback on antispam software in six months or less, and an return on investment (ROI) of well over 300%, according to Alinean Corp. In response to this cat-and-mouse game, antispam vendors are constantly enhancing their products.

ROI 40

ROI CAN-SPAM Domain Bandwidth 40

CMSWire

JANUARY 11, 2024

As we ring in the new year, let’s resolve to focus our attention on real challenges and not get riled up by issues that sound worrisome but generally aren’t. Continue reading.

Email Marketing 107

Email Marketing Marketing 107

The ROI Guy

JUNE 3, 2010

IDC recommends the following initiatives can be used to reduce downtime risks (with the percentages reflecting the reduction in downtime risk impact if implemented alone): Management tools = 65% Upgrade servers, storage, networking = 50% Failover clustering for internally facing applications = 43% Standardization on single desktop OS = 30% Comprehensive (..)

Cost 40

Cost Studies Practices Organization 40