Valasys

MARCH 9, 2020

Read more on How to Build Customer Loyalty with Content Marketing. & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How B2B Brands can benefit from Programmatic Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

APRIL 15, 2020

To execute a targeted content strategy for effective lead nurturing, marketers need to have a clear understanding of their persona and they need to create content tailored to the specific stages in the buying journeys of the prospects. Read more on Everybody Loves a Personalized Email.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

JANUARY 17, 2020

The target personas need to be clustered into specific segments before they can be targeted and converted. Follow Us on LinkedIn: Follow Us on Facebook: Contact us to benefit from our innovative marketing solutions en route for optimizing your core-bottom-lines.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

SEPTEMBER 27, 2019

Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

SEPTEMBER 6, 2019

Post launching an ad campaign or promotion on Twitter, the marketers should measure the average engagement rate, the average number of shares & re-tweets using a Twitter dashboard to divulge the effectiveness of their marketing campaigns. What is the lifestyle of the people following your website?

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 12, 2019

Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. The marketers need to figure out who they’re targeting & whether the people being targeted fall within the purview of their ideal persona. Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 10, 2019

To expedite the sales conversions, the brands need to connect with their personas on an emotional level & this is where modern technologies such as emotional analytics come into play. Knowing the Product, Brand & Industry: Marketers need to understand their products.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SalesIntel

SEPTEMBER 21, 2021

So, choose your marketing automation tools wisely. Apply Focused Segmentation and Personalization. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. B2B marketers often profit from technographic segmentation.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Martech Advisor

OCTOBER 7, 2019

An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics. Furthermore, depending on the MAP and team size, the marketing automation manager may also have to work on landing pages, social media marketing, collaborating with the CRM software, and so on.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Valasys

OCTOBER 29, 2019

Intent data is broad of two types: a) that which is collected from website analytics & b) that is collected across the digitized footprints left by prospects across omnichannel. . Marketers can also dig out new accounts resembling their ICP that are proactively researching the products or services at disposal by the marketers.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

Valasys

APRIL 3, 2020

Read more on Top 10 Ways B2B CRM Strategies Assist Marketing and Sales. The data in the CRM allows companies to identify which products the customers within a similar segment have looked at o purchased. This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Valasys

JULY 9, 2019

Furthermore, the same report also highlights that despite acceding to the undisputed effectiveness of Account-Based Marketing as an immaculate armory for optimized ROI, only 15% of the marketers affirmed of prioritizing ABM over the traditional methods of demand generation. One-to-Few ABM: . One-to-Many ABM: .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

JULY 25, 2019

Growth hackers have data & technical skills along with the knowledge about technologies such as search engine optimization (SEO), website analytics, content marketing & A/B testing. The prospects are also segmented into several clusters based on their vital data & are targeted across omnichannel.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45