Analytics Marketing Attribution Marketing Mix Webinar Metrics 
B2B Marketing Analytics
APRIL 3, 2022
The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This is exactly where most of the marketing teams end up dropping the ball. Gone are the days when a marketer could just go by what she “felt” was right.
B2B Marketing Analytics
AUGUST 2, 2020
Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. This is where.
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ClickZ
JULY 31, 2020
30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers.
B2B Marketing Analytics
FEBRUARY 4, 2019
Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?
B2B Marketing Analytics
FEBRUARY 24, 2020
As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.
Vision Edge Marketing
NOVEMBER 15, 2018
There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? To do this you must enter the realm of optimization and attribution modeling.
Vidyard
OCTOBER 17, 2018
Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more. Attribution models allow us to see how what marketers are putting out into the world helps move prospective customers along the buyer’s journey.
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