Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

ClickZ

AUGUST 16, 2022

The kind of content that you utilize should be dependent on the proclivities of your target audience. That means there are other versions of cookies that you can still utilize. They are simply data, like demographics or purchase history, that is directly collected from a consumer by a company. In fact, you should use them.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The first type makes you manually set up the heatmap data collection process on each page before it starts gathering the mouse clicks, hovers, and other data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Anteriad

APRIL 25, 2023

Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Buzz Marketing for Technology

JULY 24, 2008

The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. Identification of types aided this process.) Prototypicality. Multiple-Category Collaboratories.

Communities 100

Communities Practices Sample Work Management 100