Lattice

MARCH 22, 2016

For example: Demandbase targets 3,000 accounts as part of their program. A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Real-time web personalization.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

For example: Demandbase targets 3,000 accounts as part of their program. A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Real-time web personalization.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

FunnelEnvy

MARCH 16, 2020

FunnelEnvy’s platform has out of the box support for three leading firmographic vendors – Clearbit , Demandbase and Kickfire. SMB or Enterprise visitors). This can be accomplished within the audience through the Google Analytics integration by setting either a custom dimension and / or sending an event.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

SalesIntel

AUGUST 16, 2023

Demandbase Another prominent player in the list of competitors of ZoomInfo is Demandbase. It delivers account analytics to organizations to aid in their GTM plans. Demandbase provides highly selected and timely insights into over 104 million growing businesses.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Remains true.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

ClickZ

OCTOBER 27, 2020

There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Jon Miller is the CPO at Demandbase.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133