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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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How to Run an Experimentation Meeting that Will Transform Your Company (& How I Do it at Workato)

Convert

Making sure it’s integrated with your analytics tool and you’re tracking data appropriately. For example, we’ll often get product marketers on our experimentation meeting to pop in and share recent discoveries from customer research or to share upcoming strategic narrative changes. Getting a proper testing tool.

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The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II

MLT Creative

You can then integrate the information it gathers into your CRM solution. In terms of numbers, Buzzgain can increase customer conversion by 45 percent, and reduce the sales cycle by 15 percent. Sysomos With real-time content tracking and customer feedback, this product focuses on being in the moment. primary elections.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. These are typically published in PDF form.

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Simple Ways to Optimize Your Email Workflow with Litmus

Litmus

Enterprise users can assign “Reviewer” access to those who need to view existing emails, spam tests, and campaign results in Litmus Email Analytics. Customizing Litmus access based on each team member’s role on the email marketing team can eliminate the potential for error and streamline your processes from start to finish.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. An example of this is the Twitter API. Bit.ly - Bit.ly