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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

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The Ultimate User-Generated Content Guide

Sprout Social

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. These social media analytics can tell you exactly who’s engaging and where.

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How to Create an Effective Social Media Content Strategy

Valasys

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Growth hacking is all about improving what you already have. Set achievable goals.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

In addition, we can say whatever we want in an e-mail and not get interrupted by someone else’s point of view,&# and suggests using other communications methods such as instant messaging, phone calls, live meetings, web conferences, blogs and wikis in situations where those tools are really more appropriate and effective.

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First

Hubspot

It's all about asking the right questions. She likely cares less about your inputs (how many hours you put in, how you titled your blog posts) and more about your outcomes and big-picture results. We're not talking about English, Spanish, or Arabic. Think about what type of vocabulary they're familiar with.