Programmatic’s ad targeting and optimization comes to digital out-of-home
Martech
JUNE 15, 2023
It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Here are some examples of segments found in the Beeyond TrueReach tool: Demographic segmentation: Segments are based on characteristics such as age, gender, income level, occupation, and more. and Canada. “By
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