Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Build a website. Keep it updated. Who killed the website?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Build a website. Keep it updated. Who killed the website?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hinge Marketing

JULY 6, 2022

But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. Even the almighty referral has been in steady decline for years. And the COVID pandemic has only accelerated the market’s transition to the digital arena. Inbound leads are typically easier to close.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Single Grain

NOVEMBER 3, 2020

Get A Free Consultation. For most SaaS companies, the reasons to start content marketing are beyond compelling. For instance: On average, content marketing costs 62% less than traditional marketing, yet generates around 3x more leads. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. They are not a faceless heard. Because relevancy = respect.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Single Grain

NOVEMBER 8, 2019

Get A Free Consultation. NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Landing Pages.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Hubspot

MARCH 10, 2016

For example, Amazon, Apple, and Nike are primarily B2C companies. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. APIs facilitate the data needed to provide solutions to customer problems. 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28