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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. North America (US $15 billion) is poised as the largest market for AI software with Asia-Pacific coming in second (US $10 billion), and Europe third (US $8 billion). The AR move and ad spend boost.

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New versions of ChatGPT and other AI martech releases this week

Martech

This lets developers describe programming functions and have the GPTs create code to execute those functions. added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads. Get MarTech! In your inbox.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

A couple of caveats to start: Yes, predictive analytics can exist without artificial intelligence (the field has for years in some form, including weather forecasts), but AI enriches them in ways that serve us in real time. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.