Scoop.it

JANUARY 24, 2023

Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. These systems help aggregate all customer data in a central repository.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” The goal of the business is to engage with and convert customers.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Convert

MARCH 21, 2023

Clicks, scrolling, and hovering can give you a sense of how much they interact with various elements on web pages. Click maps, for example, look like this: But that’s only one type of heatmap used in user research. Click Heatmap (Click Map) Click maps show you where the clicks are happening on your pages.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52