Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Litmus

AUGUST 11, 2022

billion opens in July 2022 with Litmus Email Analytics. Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn how Gmail opens are reported in Email Analytics.

Privacy Protection 130

Privacy Protection Email Marketing Planning Privacy 130

Martech

OCTOBER 18, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Quote of the day.

Marketing Automation Services 96

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 96

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. If you have an identity solution, does it use multiple identifiers or just one?

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. And, the data is automatically updated every few hours, so you know you’re looking at the most up-to-date and relevant information.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Choozle

FEBRUARY 19, 2019

If used correctly, there are many benefits of data driven advertising strategies– catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. Collecting and segmenting consumer data allows businesses to not only better engage existing customers with relevant communications.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44