Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. It’s always great to have real data to use at the formulation stage.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. The aggregation of 3rd party intent signals provides a fuller picture of the buying process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

PureB2B

FEBRUARY 3, 2022

AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

SalesIntel

JUNE 28, 2021

To create a successful lead funnel, you must first conduct a thorough analysis of your target audience, determine the best communication channels for each stage, and eliminate any tactics that aren’t working for your company. The answer – using Buyer Intent Data. How to Prioritize the Leads from Your Lead Funnel.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. Creating models for both the MQL and buyer intent approaches involves a combination of technology, data analysis, and domain expertise.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Aberdeen

MARCH 15, 2019

Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. Who are the Future Citizen Data Scientists? The post The Next Stage of Intent Data – Part 1 appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Marketing Management Classified Ads 40

Aberdeen

JANUARY 11, 2019

Therefore, our buyer intent data reveals that the healthcare sector is making significant investments in analytics and big data technologies. The Numbers: Buyer Intent in the Healthcare Sector. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for B2B technology.

Intent Data 40

Intent Data Intent Buyer Intent Intent Signal 40

Madison Logic

AUGUST 24, 2023

However, despite the growing availability of customer data, many organizations find themselves struggling with fragmented data collection and analysis. This problem creates data silos that hinder the creation of cohesive customer experiences. The Problem with Data Silos So, what’s the issue with data silos?

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84