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Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Online Marketing Institute

tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0

Web 2.0 40
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How old-school data capture is poisoning marketing and what to do about it

Chris Koch

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0

Web 2.0 100
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Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 applications and services, searchable by an extensive list of tags and sortable by date and name.

Web 2.0 20
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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Enterprise 2.0 Web Commuting. Web Commuting.

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My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. I cited three specific examples of promoting client thought-leadership content through Web 2.0

Web 2.0 20
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Book Review: The New Rules of Marketing and PR

WebMarketCentral

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20
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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

One intriguing concept is to build your own industry-specific Web 2.0 social tagging site, sort of company-sponsored version of Digg. tags: Web 2.0 tools, social bookmarking, B2B, SEO, Profitimo, Anything Goes Marketing, Larry Chase, WebProNews, Digital Telepathy, Paul Dunay del.icio.us