Leverage your emails: Four steps to activate CRM data onboarding
OCTOBER 15, 2019
Think about all the data generated from customers—the email newsletters they’ve signed up for, the products they’ve purchased, the events they’ve attended. According to a McKinsey analysis, brands, and companies that put data at the core of their marketing and sales decisions achieve 15 percent to 20 percent higher ROI. CRM data onboarding enables marketers to create custom audiences based on your email newsletter lists, past-purchasers, event attendees, and more.