Remove Advertorials Remove Examples Remove PR Remove Public Relations
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Trade media: Top tips for successful food & nutrition ingredients PR  

BDB

For any B2B food and nutrition brand, PR offers huge opportunities – when done right; and if you are looking to leverage the vast potential that trade media PR offers, here’s our top recommendations to help your company make its mark in this unique media landscape. To properly leverage trade shows for PR, it pays to be prepared.

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What Is Earned Media?

ClearVoice

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Read more about it along with an example of how Neutrogena got it right. Add some marketing and PR. What is off-page optimization?

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B2B Video Marketing Done Right

KoMarketing Associates

It’s an asset in PR kits developed to promote new product launches. Categories of B2B video, with examples: Branding and Corporate Awareness. One of my favorite brand-centered videos is the example below from DEWALT. Public Relations and Special Features. PR videos can make them aware.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Media Relations. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Advertorials (Sponsored Content).

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers?

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What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Save time PR pros will be able to spend less time researching and pitching multiple journalists and editors. What is branded content?